𝗜𝗧𝗖 Mangaldeep Introduces New Variants of Anushri Agarbatti for West Bengal Market: Launch Event Held in Siliguri
𝗜𝗧𝗖 Mangaldeep Introduces New Variants of Anushri Agarbatti for West Bengal Market: Launch Event Held in Siliguri
▪️ ITC Mangaldeep, India’s leading incense brand, hosted a vibrant and high-energy trade meet at Siliguri in West Bengal to mark a pivotal moment in the journey of its flagship agarbatti brand—Anushri. The event, attended by over 100 key trade partners, celebrated the launch of a refreshed fragrance for the iconic Anushri Yellow pack, along with two new additions to the portfolio—Lily Blossom and Deluxe, specifically tailored for the West Bengal market.
Anushri, Mangaldeep’s highest-selling variant, holds a deep-rooted emotional connect with Indian households. With this relaunch, ITC Mangaldeep reaffirms its commitment to delivering devotional experiences that are both rooted in tradition and responsive to contemporary consumer preferences.
Strengthening this offering, the brand also introduced a compelling value proposition: 20% extra sticks per pack, now offering 60 sticks, designed to meet the monthly devotional needs of the Indian household while delivering superior value.
Mr. Gaurav Tayal, Divisional CEO, Agarbatti & Matches Division, ITC Ltd., said, “Anushri has been a cornerstone of the Mangaldeep portfolio, and this renewed offering reflects our commitment to serving Indian households with both value and excellence. The refreshed fragrance and new variants are direct outcomes of insightful feedback from our loyal consumers and trusted trade partners. Bengal continues to be one of our most dynamic and engaged markets, and we deeply value the long-standing partnerships we have nurtured here.”
The trade meet not only showcased product innovation but also stood as a testament to Mangaldeep’s strong regional partnerships and the enduring trust it enjoys in the marketplace. The event highlighted the brand’s continued focus on inclusive growth, market-led innovation, and deep consumer connection.
With Anushri’s evolution, Mangaldeep continues to lead the incense category by offering thoughtfully designed products that blend fragrance, faith, and everyday value, cementing its position in the hearts and homes of millions.
